Marketing for Personal Injury Law Firms
Is marketing for personal injury law firms the same as other attorney marketing campaigns?
Not quite.
Every web site - and every page on a site - should be written to evoke some sort of action from the visitor. This action is called your Most Wanted Response (MWR) and is entirely dependant upon the type of practice you have.
So the needs will differ from practice to practice. That difference in the case of personal injury law firms is Urgency.
Marketing for personal injury law firms must express immediate customer care
If you are an estate lawyer for instance, your MWR may be to build a strong rapport with your visitors first by having them sign up to your mailing list or download your free estate planning guides.
When they're ready, these visitors will come to you for their wills, trusts and such. The relationship you establish with them should be strong enough to last through many years of repetitive business.
However, someone searching for a personal injury lawyer most likely needs help right away. Plus, it's likely they've never had to do anything like this before.
So marketing for personal injury law firms - or any other urgent business such as criminal defense - needs to be written so the MWR is immediate assistance. The point here is that your MWR can be written to achieve whatever you need.
Your MWR is for someone to contact you right now! Give them plenty of chances to do so on every page (even your article pages), and make it easy. Provide several numbers they can use to reach you instantly, use call activator buttons, and promise instant response. Convey to them that you are ready to help them right away.
This doesn't mean you can gloss over the site content that helps builds relationships.
Use marketing for personal injury law firms to forge strong relationships faster.
Give clients a free step-by-step guide about what they can expect, which also offers them a checklist for what to do next (including contacting you.)
They can download this information and refer to it for assurance as well as your contact information. You've given them something useful, and have begun the relationship.
Signups to newsletters may be low on your client's agenda. however, once you've earned their trust and have developed a rapport with them as your client, they are very likely to use these tools as they wait for their court proceedings to develop.
Never underestimate the power of relationship building. This leads to valuable off-line marketing such as word of mouth endorsement and referrals.
A key to marketing for personal injury law firms - Speak in everyday language!
Remember that most people will not be using search terms like "litigation" and "catastrophic injury" - They'll be searching with words like "DUI" and "hurt on the job" and "car wrecks."
As with any attorney marketing campaign, using keywords people actually search with is your first order of business when writing your content.
Learn more about writing effective web content for your legal service. Ask for my free report, Writing for Future Clients. and Search Engines.
Contact us today! Marketing for personal injury law firms is what we do.
