Modern Advertising Methods Are a Win-Win
These modern advertising methods will help your business thrive on the web
Now more than ever, the Web is the fastest growing advertising medium of our time.
As we try to find information or services on the Web, we don't want anything to stand in our way. That's why people have become resistant to the old online advertising techniques such as moving banner ads or pop-ups. They are just plain annoying.
Online advertising fails when it is seen in the same mindset - annoying. And because the Web is user-driven, any new or modern advertising methods must be meaningful for its end users.
So how are people researching and buying today? The answer is with search engines. As reported by comScore, 12.3 billion core searches were done in the US alone in November 2008, with Google capturing 63.5% of the searches.
Which means it is critical that your business is readily found in the search engines. One of the best ways to do this is with search engine optimization (SEO), which is all about positioning your Web site higher in the organic, free search engine results.
Learn all about modern advertising methods using SEO in my free report,
Writing for Future Clients. and Search Engines.
Interesting Web Offshoots
Some pretty ingenious spin-offs from traditional websites have surfaced as important online advertising methods. Here are just a few:
Syndicated Content and RSS
RSS is a format where users can opt-in to your site feeds for additional, new content. Free software allows you to get RSS feeds from sites you are interested in. (Look to the left side of any page on this site, find the orange button, and click on "What is RSS" to learn more!)
Email Marketing
Modern advertising methods running email campaigns involve emails sent out to people that have "opted in" to a mailing list. This is an entire business unto itself. When done right, email marketing is highly informative and therefore well-received. The return is well worth the time or money spent to produce it.
Blogging
Blog is short for weblog. Basically, blogs are shared on-line journals, often allowing readers to post comments and replies on issues. In the business world, a corporate blog is published to the Web as a PR tool to communicate about its business.
Social Media Marketing
This may be the fastest growing area of modern advertising methods. Social media marketing enables people and businesses to connect with each other to exchange information, ideas and opportunities. The most popular social networks are LinkedIn.com, Twitter.com and FaceBook.com.
See how website content positioning plays a role in today's advertising methods.
How is your advertising program doing? If you want to see online marketing in action, see how we do it: Website content marketing starts here.
